Rennlist into the Millennium - The Vision

Portsmouth, New Hampshire 12/08/99 - There has been a tremendous amount of e-mail regarding Rennlist – where we have been, how we have continued to strive to maintain our goal of being the premier automotive enthusiast website – and perhaps more importantly, where we are going. This is to address many of those questions – as we would like to share much of my vision of Rennlist – where we are, and ultimately – where we are headed. While it might surprise many, we believe some share this same vision. Those who share the vision look to Rennlist as their community, their international club – and their "daily dose" of what we all are bonded by – an uncommon sense of loyalty to automotive marques as well as other list members from throughout the world.

From a purely statistical standpoint – today Rennlist enjoys over 17,000 subscriptions, placing it, we believe, as the single largest automotive special interest website on the Internet. Within the next month, and based on previous years growth where more homes are equipped with computers during the holiday season – it is not unimaginable that Rennlist will surge to a total subscription base in excess of 20,000 by month end January 2000.

From a web-site standpoint, over the last month alone – our Rennlist website servers take in excess of 6,000 unique page hits a day – with over 25,000 pages downloaded during that same 24 hour time period. These statistics do not, however, count our two Web based discussion Boards nor the Member website servers. On top of that, our classified section moves several cars per day, while parts listed in the classifieds and within the lists are sold at an astounding rate, part of the staggering 5,700,000 messages sent from my servers in a single day. So yes, Rennlist is large by any measure.

And for all that, each of you is going to become part of a revolution. A revolution whose foundation was laid in our past, and one that will continue on a very visible and larger scale into the next millennium. It is a revolution that is based on our history, but will take that history and again – move Rennlist to another level entirely, setting yet another standard by which other automotive special interest websites can not challenge nor compete. And we believe it will awaken some out of lethargic participation to take a good look at all Rennlist has to offer today – and will offer in the future.

How do we do this? In simple terms, it is by continuing on the same path we have chosen – yet expanding our resources, strengths and enthusiasm. For this, you might notice some visible changes.

• Rennlist.com becomes it’s own corporate entity, indeed Corporation, where "Rennlist" is a registered trademark and the site itself is accountable for it’s own growth, expansion and operation. Therefore, in the next stocking order of Rennlist trade goods for sale – you will see "rennlist.com" rather then "rennlist.org", and we will be keeping several of each item as a special presentations and gifts - and as a reminder of the legacy of this site – with incredibly humble beginnings;

• Where card-carrying Rennlist members have distinct and tangible advantages and areas within the site and at Rennlist events - that offer unique distinctions, value and unparalleled service that are not accessible to non-members;

• Where Rennlist, in seeding its expansion, is advertised and is highlighted in media outside of just the Internet itself – and even outside it’s current venue of Porsche and BMW marques. For that – we believe that this site could support over 90,000+ subscribers by Y/E 2000, while we almost double our topical e-mail lists and web-based discussion groups from 37 that we offer today;

• Where the Rennlist Racing program is sought and selected for coverage – both within the Internet and traditional race/print media; and,  

• Where Rennlist is a cornerstone to delivering new technologies including a graceful mix of existing formats and the adoption of new formats, such as web based, interactive multimedia presentations, sessions and events.

And these things you will see rolled out and supported at an unprecedented rate – a rate akin to a Revolution – which each of you, by virtue of your participation, support and enthusiasm of this site – will become an instrumental player of that same revolution.

So, "Are you Ready?" While Rennlist experiences a tremendous metamorphous into the millennium – we will not forget our roots, our history and our legacy - and we will expand in areas that add distinct values to each and every member – striving to be the "best of the best" without compromise or excuse.